Lifestyle Brands & UR1 International Photo Frames and Photo Albums

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       History of UR1
  • UR1 International had its humble beginnings in the back of the Palti family photo shop in the Melbourne suburb of Glen Waverley. The store was opened in 1982 by Mr. and Mrs. Palti, run by Mr Palti and Aviv.
    A year later the family decided to add satellite stores and diversify into wholesaling frames and albums.

  • Early shipments were stored at the back of the shop, and Aviv assumed the role of sales representative.

  • The Palti family wanted a customer-focused name, which is why UR1 stands for ‘you’, the customer, ‘are number one’.

  • The newly founded UR1 International was registered in August 1983 and the company exhibited at its first trade show.

  • Roni Palti joined the company a year later and with his knowledge in the Information Technology field, the company installed its first computer. UR1 moved to larger premises later that year.

  • Over the next several years the company continued to expand in Australia and offices were opened in Sydney, Brisbane, Adelaide and Perth.

  • In 1985 UR1 started exhibiting at major overseas trade shows and had great success establishing distributors around the globe.

  • UR1 was selected as the exclusive Australian Bicentennial frame and album supplier in 1988.

  • In 2000 Australia hosted the Olympics in Sydney and UR1 was the exclusive frame and album licensee.

  • UR1 became the Disney Licensee for photo frames and albums in Australia, as well as the worldwide Anne Geddes licensee for photo albums, framed prints and jigsaw puzzles, which still continues today.

  • In 2002 UR1 expanded its operations and opened a sales office and logistics operations in Auckland New Zealand.

  • UR1 opened its own office and logistics operations in Los Angeles, USA in 2003. This enabled the direct servicing of key accounts including Wal-Mart, Walgreens and Target.

  • Canadian distribution expanded to service large accounts including Loblaws, London Drug and Wal-Mart Canada.

  • In 2005 UR1 UK was established with offices in London and full logistics operations in Chester (UK), servicing the whole of Europe.

  • In 2007 UR1 introduced Digital Photo frames to their expanding product range.

  • UR1 USA appointed Pinnacle Frames as its American and Canadian distributor in 2008, transitioning all operations to Pinnacle.

  • Today the head office and warehousing facility in Melbourne includes an in-house design studio and full category management capabilities, including planogramming and reporting. UR1 also maintains an edge on the IT front, with its in-house management of all IT services to support team members and key retailers with full pick, Scan Pack and dispatch operations.

  • Our offices in Melbourne Australia and Auckland New Zealand have their own logistics and distribution facilities. Additionally, we have teams in Hong Kong and China, who maintain factory liaison and carry out quality control inspections.

  • While the company’s 140,000 square foot head office and warehousing facility is a world away from its humble beginnings, the Palti's are still all actively involved in leading a world-class business with a world-class team.